Due to it being a fast-paced industry, the business-specific performance-based inquiry generation and Digital Media management space has come a very long way and is still evolving. However, companies must continue to take more control of the inquiry origin and distribution methods to fully capitalize on their marketing campaigns. Many businesses pay agencies expensive management fees and entrust them to spend their marketing dollars for inquiries that do not convert into sales or do not stay engaged. The fact of the matter is that companies, agencies, and their marketing partners know that more transparency is needed in this industry to help foster the system’s long-term efficacy. However, the battle to improve inquiry quality and management has become increasingly difficult due to such a competitive environment. This has taken place not only between organizations but also between inquiry generation companies. Now, businesses too often are forced to buy more and more inquiries, hoping that at least a few convert so that sales targets can be met.
Transforming PPL Marketing
Surmount is well-prepared to regulate the industry once and for all by not only being an advocate for their clients but by serving as their trusted marketing partner. Though we are a relatively new to your industry, our other industry experience as advocates for businesses and more transparent inquiry generation is virtually unparalleled. Back in 2004, our founders designed a unique inquiry management system that has been simulated by many agencies years after. Our philosophy as an agency has always been “focus on the quality of the inquiries, not the quantity of inquiry flow.” We put our philosophy into practice as we train our account teams to police the industry not only in terms of pricing but also in compliance. Our model was extremely successful because of our client’s cooperation and our willingness to become smarter buyers and managers. Now, over a decade later, we are revolutionizing other industries.
Judging by the inquiry generation industry’s struggles to increase volume and quality, it seems that production techniques and management have not evolved as well as anticipated. So, why do prices continue to increase? Because companies are competing with each other to buy the most inquiries and inquiry providers are more than happy to sell them. The reason why inquiries are becoming more expensive is not that they are of higher quality, but because the demand has increased, and the advertising costs have increased. That said, there is another large problem with the current inquiry generation situation- the tremendous amount of opportunity costs that businesses are spending working on poorer inquiries. Many companies invest too many resources on poor quality inquiries when they could be placing an emphasis on the prospects more likely to convert into sales.
A True Marketing Partner
By focusing on quality, all poor inquiry providers will be weeded out in a very evolutionary process. This is greatly needed in the industry right now. As your true marketing partner, Surmount will take responsibility of your marketing efforts by efficiently budgeting your marketing expenditures instead of simply buying inquiries haphazardly to fill a monthly quota. This is accomplished through our philosophy of quality and advanced technology, to monitor inquiry flow, performance analytics and spend unlike any other inquiry management system available today. Our focus is to tidy up the inquiry generation environment and manage your interactive marketing campaigns as effectively as possible.
Learn more about how the Surmount Media philosophy can help your organization grow